MICHELOB ULTRA - 10-DAY CONTRACT
The NBA contract made for a fan to sign.
The NBA contract made for a fan to sign.
The NBA contract made for a fan to sign.
Michelob Ultra, the official beer of the NBA, offers live experiences to fans through its Superior Access platform—always looking for new ways to bring them closer to the game.
The NBA’s real “10-day contract” doesn’t require the signee to be a professional player—just someone signed for 10 days or three games.
The NBA’s real “10-day contract” doesn’t require the signee to be a professional player—just someone signed for 10 days or three games.
The NBA’s real “10-day contract” doesn’t require the signee to be a professional player—just someone signed for 10 days or three games.
Michelob Ultra used this loophole to make a fan part of a real NBA team. In partnership with the Atlanta Hawks and trainer Chris Brickley, one lucky guy, Matthew Hill, became the first fan ever to sign the Michelob Ultra 10-day contract—living, training, and celebrating like a pro for 10 unforgettable days.
Michelob Ultra used this loophole to make a fan part of a real NBA team. In partnership with the Atlanta Hawks and trainer Chris Brickley, one lucky guy, Matthew Hill, became the first fan ever to sign the Michelob Ultra 10-day contract—living, training, and celebrating like a pro for 10 unforgettable days.
Michelob Ultra used this loophole to make a fan part of a real NBA team. In partnership with the Atlanta Hawks and trainer Chris Brickley, one lucky guy, Matthew Hill, became the first fan ever to sign the Michelob Ultra 10-day contract—living, training, and celebrating like a pro for 10 unforgettable days.
