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Creating the Brazil’s biggest responsible drinking platform.

Creating the Brazil’s biggest responsible drinking platform.

Creating the Brazil’s biggest responsible drinking platform.

Brazil has more heavy drinkers than Canada has people. And yet, only 3% realize they might be going too far. It’s a huge issue—hiding in plain sight.

Ambev says it all the time: “We don’t profit from abusive drinking.”

Sounds noble. A corporate mantra, framed on office walls. But out in the real world? What does that actually change? Awareness campaigns? Important, yes. But asking people to sip water or snack between beers isn’t exactly groundbreaking. It’s like offering sunscreen after the sunburn

Ambev says it all the time: “We don’t profit from abusive drinking.”

Sounds noble. A corporate mantra, framed on office walls. But out in the real world? What does that actually change? Awareness campaigns? Important, yes. But asking people to sip water or snack between beers isn’t exactly groundbreaking. It’s like offering sunscreen after the sunburn

Ambev says it all the time: “We don’t profit from abusive drinking.”

Sounds noble. A corporate mantra, framed on office walls. But out in the real world? What does that actually change? Awareness campaigns? Important, yes. But asking people to sip water or snack between beers isn’t exactly groundbreaking. It’s like offering sunscreen after the sunburn

So we’re doing more. If we profit from the party, we may help pay the responsible part of the bill.

Overview

Overview

Overview