We took it further by diving into data analysis to identify patterns related to the grand final between Fluminense and Boca. Based on this analysis, we sent personalized messages to fans, highlighting details from previous matches against teams with the same uniform colors as Boca, players of the same nationality, or matches against Argentine teams held at the same location and time as the final—even teams with 'Jrs' in their names. This strategy transformed superstition into a powerful purchase motivator.
We took it further by diving into data analysis to identify patterns related to the grand final between Fluminense and Boca. Based on this analysis, we sent personalized messages to fans, highlighting details from previous matches against teams with the same uniform colors as Boca, players of the same nationality, or matches against Argentine teams held at the same location and time as the final—even teams with 'Jrs' in their names. This strategy transformed superstition into a powerful purchase motivator.
We took it further by diving into data analysis to identify patterns related to the grand final between Fluminense and Boca. Based on this analysis, we sent personalized messages to fans, highlighting details from previous matches against teams with the same uniform colors as Boca, players of the same nationality, or matches against Argentine teams held at the same location and time as the final—even teams with 'Jrs' in their names. This strategy transformed superstition into a powerful purchase motivator.
In other words, we simple invited people believe in their inner power for changing a game result and repeat the same order they made when their team won.
Results: Fluminense became champion of the Libertadores for the first time in its history.
When the universe speaks
And this was the video we released the day after Fluminense became champions, where we took some playful responsibility for the victory, while obviously leaving the fans and the team as the true heroes behind the achievement.
When the universe speaks
And this was the video we released the day after Fluminense became champions, where we took some playful responsibility for the victory, while obviously leaving the fans and the team as the true heroes behind the achievement.
When the universe speaks
And this was the video we released the day after Fluminense became champions, where we took some playful responsibility for the victory, while obviously leaving the fans and the team as the true heroes behind the achievement.
