NETFLIX - BAILA, VINI
We hijacked Flamengo’s iconic 'protest wall' to launch the Vini Jr. documentary.
We hijacked Flamengo’s iconic 'protest wall' to launch the Vini Jr. documentary.
We hijacked Flamengo’s iconic 'protest wall' to launch the Vini Jr. documentary.
To promote its new Vini Jr. documentary to Brazilian football fans (especially to Flamengo supporters, where his journey began) Netflix tapped into a powerful tradition of local football culture.
In Brazil, it’s common for fans to spray-paint harsh, demanding messages on the walls of training grounds to pressure players. But what if that same wall was used differently? For the first time ever, Flamengo’s iconic protest wall became a place of praise. A tribute to Vini Jr. And a bold way to announce that the documentary about the best player in the world is now streaming.
In Brazil, it’s common for fans to spray-paint harsh, demanding messages on the walls of training grounds to pressure players. But what if that same wall was used differently? For the first time ever, Flamengo’s iconic protest wall became a place of praise. A tribute to Vini Jr. And a bold way to announce that the documentary about the best player in the world is now streaming.
In Brazil, it’s common for fans to spray-paint harsh, demanding messages on the walls of training grounds to pressure players. But what if that same wall was used differently? For the first time ever, Flamengo’s iconic protest wall became a place of praise. A tribute to Vini Jr. And a bold way to announce that the documentary about the best player in the world is now streaming.
