Zé Delivery
Sweaty Shirts
Not even Messi dared to go that far.
Zé Compensa is Zé's experiential program that offers unique experiences. Zé Delivery delivers ice-cold drinks in minutes. But how can we deliver a unique experience in just minutes?urself.
Problem
Zé Compensa is Zé Delivery’s loyalty program that turns points into unforgettable experiences. And since Zé is known for delivering ice-cold drinks in minutes, the challenge was clear:how do you deliver a once-in-a-lifetime experience - in minutes We had access to Flamengo’s game-worn jerseys through our sponsorship deal, like many other brands. But just handing them out wasn’t enough. We needed to make it loud. Desirable. Unforgettable.
Insight
Even Messi has asked for a jersey after a match. But who’s ever had the courage to ask for all of them?
Idea
So we made the boldest delivery in football history. Instead of giving one jersey to 11 fans, we gave all 11 sweaty, game-worn jerseys to just one. Right after the final whistle at Maracanã, we listed the full set in the Zé app. Still soaked. Still warm. Still smelling like victory. And we delivered it to the fastest fan to claim it.Exactly. 11 game-worn, sweaty jerseys from Flamengo players straight from Maracanã Stadium to the home of just one fan.
Impact
Over 26% of app users opened the app on the day of the experience - significantly higher than during previous events.
The experience was redeemed 18× faster than average, showing fans didn’t hesitate.
Fans needed 9× more loyalty points than in past experiences, ensuring only the most committed could compete.
Zé Delivery not only delivered drinks in minutes - it delivered an unforgettable fan moment felt across social media and fandom culture.
